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Should you hire a Marketing Agency or Hire an Employee?

By Digital Marketing

The world of business is more complex than ever. In an age where employees are as easy to find as a good cup of coffee, there’s no better time to ditch the employee and hire an employee. Even though companies are hiring faster than ever, many businesses still hesitate when it comes to going fully automated. In this blog post, you’ll learn the difference between hiring an agency and employing an employee, two different approaches to growing your business. Read on for more information on why each one may be right for you.

Hiring an Agency vs Employing an Employee: Who’s Right for You?

Employees often have good experiences working for an employer. This can make a great platform for building lasting connections with colleagues, managers, and clients. If you’re in the business of hiring, an employee referral can be an incredibly valuable source of candidates.

But hiring an employee can also be a great way to start your own personal development journey. You may want to find a new way of looking at things, or explore new strategies for growing your business.

These are all good things to explore with an employee referral, right? Not so fast.

To get the most out of your employee referral program, you need to carefully consider the qualities that make up an employee referral.

After all, the best employees are the ones you find through referrals. And, you can’t necessarily rely on your current employees to recommend you to their peers.

So, if you want to maximize the value of your employee referral program, you need to be aware of the qualities you’re looking for.

To get a better understanding of what makes up an employee referral, here are a few things to keep in mind:

The employee must be comfortable leaving their job and applying for new opportunities.

The employee referral program should be easy to use, and should preferably be outsourced.

The employee referral program should value the employee and their time, and encourage referrals from existing employees.

The employee referral program should be able to reward referrals with incentives such as gift cards and travel expenses.

Hiring an Agency vs Employing an Employee: Which One is Right for You?

The short answer is: it depends. The difference between hiring an agency and employing an employee is one of scale and strategy. Both can be beneficial in different situations, but there are a few things to keep in mind before making your final decision. First, let’s discuss the advantages of hiring an agency vs employing an employee.

For one, agencies are cost-effective ways to grow your business. While hiring an employee can be expensive, hiring an agency can be cheaper than hiring a contractor depending on the scope of work and number of employees you want to hire. Furthermore, when you hire an employee, you can control their work environment and expectations, which can be a great thing if you want to avoid the “get in the weeds” mentality that can occur when you hire contractors.

One of the biggest advantages of hiring an employee is that they’re somebody who already knows you. This is true whether you’re hiring an employee directly or through an agency. When it comes to the qualifications section of your job posting, you can state your role clearly and concisely. Unlike with an employee referral, you don’t have to spend time explaining yourself.

Hiring an Agency vs Employing an Employee: Which One is Best for Your Business?

When deciding which approach is right for you, keep these things in mind:

How big your company is.

How much work you do.

Your business’s unique challenges.

Pros and Cons of Each Method

When it comes to the pros and cons of each method, it’s important to keep two things in mind: upfront costs and long-term benefits. For each method, there are upfront costs that you’ll likely have to pay. This will depend on the scope of work and number of employees you want to hire. Hiring an employee is generally more expensive than hiring an agency. If you’re willing to pay the higher upfront costs, you may want to look into hiring an employee first.

The Difference Between Hiring an Agency and Employing an Employee

So, let’s get into the details. First, let’s look at what makes up an employee referral.

Both employee referrals and employee hiring can be described as “me too” hiring approaches. That is, you’ll find both types of hiring at the margins of a business.


Hiring an employee or agency can be a great way to add some consistency to your business. You can also use these two hiring approaches to build your personal development. If you are looking for a Marketing agency to help you be cost effective check out and all their design and marketing services.

Why is it important to update your WordPress plugins?

By Wordpress

It’s important for WordPress users to use the most recent version of the platform. This not only makes sure that your website works well and smoothly, but it also helps to protect against security holes and keep hackers from getting in.

One of the greatest reasons to keep WordPress up-to-date is so that you can use the latest features and functions. Each new version of WordPress has a lot of new features and improvements, from new themes and plugins to changes to the core platform. By staying updated, you can use these new features and keep your site looking fresh and up-to-date.

Security is another reason to keep WordPress up-to-date. Since WordPress is used by a lot of people, hackers and other cybercriminals try to break into it. By keeping your site up-to-date, you can lower the risk of security breaches and protect your site and its visitors. Every new version of WordPress fixes and improves security, so it’s important to always use the recent update to keep your site as safe as possible.

It’s also important for compatibility that you keep WordPress updated as well. When new versions of WordPress come out, some plugins and themes might not work with the new version. By staying up-to-date, you can make sure that all of your plugins and themes work with the latest version of WordPress. This will help keep your site from having any problems or errors.

In short, it’s important to keep WordPress up to date for a number of reasons. It gives you access to the newest features and functions, protects your site from security holes, and makes sure your plugins and themes work well together. By keeping your WordPress site up-to-date, you can make your online experience smoother, more efficient, and safer.

If you feel like you have no time to do this every day or keep up with this type of updates let us do this for you and join our maintenance program we make sure to look out for the latest plugins!

What are the new features of WordPress 6?

By Wordpress

Many new features and enhancements can be found in WordPress 6.0, also known as the “Benny” release. Here are some of the most notable ones

1. WordPress Gutenberg: The most significant new feature in WordPress 6.0 is the Gutenberg editor, so named in honor of Johannes Gutenberg, the man responsible for inventing the printing press. A block-based editor, Gutenberg provides you with greater freedom and simplicity in document creation and layout. You can insert blocks and modify them to your liking in place of using shortcodes or HTML to insert elements like photos, videos, and buttons.

2. Twenty Twenty-One default theme: Twenty Twenty-One, the new default theme included with WordPress 6.0, is minimalistic and user-friendly. It has a sleek, contemporary look that works well on computers and mobile phones.

3 . WordPress 6.0 includes a number of improvements to both its performance and security features. These include updates to the codebase, improved support for PHP 8, and enhancements to the WordPress security API.

4. WordPress 6.0 has more block patterns, or pre-designed groupings of blocks that may be used to rapidly generate complicated layouts. Now, you may choose from over 40 different block designs, such as those for galleries, testimonials, and CTAs.

5. The block editor has been improved in WordPress 6.0. New capabilities include block movers, which make it simple to reorder blocks, and block patterns, which simplify the development of complex page layouts.

In general, WordPress 6.0’s new features and improvements make it less difficult to build and maintain websites. All WordPress users, from newbies to experts, will appreciate the new features and improvements in this version.

How can google ads help your business?

By Google Ads

Google Ads (previously Google AdWords) allows businesses to contact potential customers when they’re searching for similar items or services. Google Advertising lets you build ads for SERPs and the Google Display Network.

Google Ads can assist your business in several ways.

Google Ads lets you place your business top search results, boosting the chances that potential customers will notice and click on your ad. This helps tiny firms who aren’t as well-known as competitors.

Google Ads lets you target specific keywords. Your advertisements will only be shown to those searching for terms related to your business, increasing the possibility they’ll be interested in what you provide.

You can establish a daily budget and only pay for clicks using Google Ads. You may limit advertising costs and just pay for outcomes.

Google Advertising delivers precise metrics to track your ads’ performance. You can see how many people click your advertisements, how many convert, and what keywords drive the most traffic to your website.

Google Ads can be useful for all businesses. Google Ads may help you build your business by increasing visibility, selecting keywords, controlling your budget, and assessing results.

Google Ads lets you target ads by age, gender, region, and interests. This lets you target your ads to the most likely customers.

Google Ads allows you to design ads exclusively for mobile consumers, as more people use smartphones to search. You can use Google Ads to target individuals near your store and urge them to come in if your business has a physical location.

Google Ads can be utilized to improve your website in addition to search results pages. Google Ads can add user reviews, product ratings, and other rich snippets to your website, enhancing its appeal to potential customers and search engine results.

Google Ads can complement other marketing approaches. By combining Google Ads with social media and email marketing, you can reach potential customers on many channels and enhance conversions.

To use Google Ads, create an account and a campaign. If you need help or want us to handle this for you contact us today!

What is SEO? Why is it important?


Search engine optimization, or SEO, is the process of making a website or web page more visible in the unpaid results of a search engine. In the digital world of today, it’s important for any business to have a strong online presence. SEO can help improve your website’s visibility and ranking, making it easier for potential customers to find you when they search for relevant keywords or phrases.

SEO can help bring more people to your website, which is one of its best features. By making your website search engine-friendly, you can make it more likely that it will show up near the top of the search results for relevant keywords or phrases. This can cause more people to visit your website, which can lead to more sales or conversions in the long run.

SEO can also help improve the user experience on your website, which is another important benefit. By making your website easier for search engines to find, you can make it easier for people to use and find the information they want. This can help improve the overall user experience of your website, making it more likely that people will stay on your website for longer and interact with your content.

Also, SEO can help build trust and credibility for your business. When your website is at the top of the search results, it can make potential customers think that your business is reputable and trustworthy. This can help people trust your brand and make it more likely that they will buy something from you.

Overall, SEO is an important part of any online marketing strategy that works. By optimizing your website for search engines, you can make it more visible, get more visitors, improve the user experience, and give your business more trust and credibility. Putting money into SEO can help your business be successful in the long run and stay competitive in today’s digital world.

In addition to the benefits we’ve already talked about, SEO can also help your website run better. By making your website faster and more efficient for search engines, you can improve the user experience and lower the number of people who leave your site right away. This can help your business get more customers and make more money in the long run.

SEO can also give you an edge over your competitors. By making your website work better with search engines, you can make it easier for potential customers to find and use. This can give you an edge over other businesses in your industry and make it more likely that customers will choose your business over others.

Last but not least, SEO is a field that is always changing, so it’s important for your website’s success that you keep up with the latest trends and best practices. By spending money on SEO, you can make sure that your website stays optimized and useful in a world where search engine algorithms and consumer behavior are always changing.

Tik Tok Marketing is a thing!

By Digital Marketing

One of the fastest-growing social media sites, especially among the young, is TikTok. It’s a fantastic medium for businesses to advertise to a wider audience thanks to its novel style and interesting material.

TikTok is a platform that encourages users to express their individuality while also having a good time. Advertising on the platform should be geared on attracting users who are interested in watching engaging content.

Making fascinating and engaging product films that are also short and memorable is one strategy. In order to get people to watch and share these videos, they need to be interesting and engaging. Get your videos in front of a larger audience by using hashtags and challenges.

Relationship-building with your target demographic is also essential in TikTok marketing. Because of the platform’s emphasis on communication, it’s crucial that you communicate with your audience by responding to their comments and messages and providing material that compels them to interact with your company.

One strategy for this is to host contests or give aways that reward consumers who make content showcasing your items. In addition to fostering connections with your target demographic, this strategy has the potential to yield user-generated material that can be used to promote your business.

Use TikTok’s features and capabilities to spread the word about your company, in addition to making great videos and interacting with your viewers. To do this, you can take advantage of the platform’s advertising tools or employ influencer marketing to get your message in front of people who might be interested in what you’re selling.

In conclusion, TikTok provides a fantastic chance for companies to expand their customer base through the dissemination of inventive and interesting advertising. You can increase your business’s visibility and sales on TikTok by making engaging videos, interacting with your audience, and taking advantage of the platform’s features and resources.

How important is digital marketing in 2022?

By Digital Marketing

In today’s digital world, digital marketing is an important part of running a successful business. Digital marketing takes advantage of the power of the internet to help businesses reach more people than ever before in a more targeted and cost-effective way than with traditional marketing channels.

One of the best things about digital marketing is that it makes it easy to track and measure how well marketing campaigns are doing. With traditional marketing, it can be hard to tell how well a campaign is doing. With digital marketing, however, businesses can use tools like Google Analytics to see how many people visit their website, how long they stay, and what pages they look at. This lets businesses focus on the best marketing strategies and make the most of their efforts.

Digital marketing is also good because it lets you target specific groups of people. In traditional marketing, companies have to use broad demographics like age and gender to reach the people they want to reach. But with digital marketing, tools like Google AdWords can be used by businesses to target specific keywords, interests, and locations. This lets businesses get their products and services in front of the people who are most likely to be interested in them.

Digital marketing is often cheaper than traditional marketing as well. This is because businesses can tailor their digital marketing campaigns to reach only the people who are most likely to be interested in their products or services. This is better than spending money on ads that may not be seen by the right people.

Overall, you can’t say enough about how important digital marketing is. It lets businesses reach more people, track and measure how well their marketing is working, target specific groups, and do all of this in a cost-effective way. Any business that wants to succeed in today’s digital world needs to put money into digital marketing.

Digital marketing is also important for getting people to know about your brand and stay loyal to it. Businesses can connect with their customers in a more personal and interesting way by using digital tools like social media and email marketing. This can help build trust and strengthen relationships with customers, which can make them more loyal to your brand and likely to buy from you again.

Also, in today’s market, you need digital marketing to stay competitive. As more and more businesses move online, it’s important for businesses to have a strong digital presence to stay relevant and attract customers. Businesses can stay on top of the latest trends and stay ahead of the competition by putting money into digital marketing.

In short, you can’t say enough about how important digital marketing is. It lets businesses reach a wider audience, track and measure the effectiveness of their marketing efforts, target specific audiences, build brand awareness and customer loyalty, and stay competitive in today’s market. Any business that wants to succeed in the digital world needs to put money into digital marketing.

What is the importance of Logo design?

By Logo DesignNo Comments

Logo design is an important part of a company’s visual identity. A well-designed logo may help a firm stand out from its competition and leave a lasting impression on potential clients.

There are a few fundamental principles to consider while developing a logo. First, it should be straightforward and easy to recognize. Avoiding making the design too complicated to interpret at a glance involves limiting the number of colors and the number of detailed details used in the logo. Instead, focus on creating a design that is simple and basic.

Another crucial guideline is that a logo should be adaptable. This means that it should appear well at both tiny and large sizes, and should be able to be reproduced in numerous media, like as on a business card or on a website.

A logo must also stand the test of time. While it’s crucial to include current design trends, a logo should not be excessively tied to a single time or place. This will assist ensure that the logo remains relevant and effective for many years to come.

Ultimately, a successful logo will be able to reflect the company’s beliefs and character. This can be achieved by the use of color, typography, and other design components. For example, a bold and trendy typeface may be well-suited for a computer company, while a more classic font may be more appropriate for a law office.

The design of a company’s logo is crucial to its brand recognition. By following the concepts of simplicity, versatility, timelessness, and value and personality, a designer can produce a logo that effectively represents a firm and helps it stand out from the competitors.